Acclaimed writer Germien Amer, a member of the Arab Media Union, recently signed a contract with the Writer Operation to publish her third book, “Kawkab Al Mo’athereen” or “Planet of Influencers,” in Arabic and English.
The new book provides a comprehensive view of the significant changes brought about by influencer media in our digital age.
It delves into the secrets of influencers’ growing influence and the significant role they play in shaping digital public opinion. Additionally, the book highlights how influencers impact individual behavior and the formation of collective identities within nations.
Amer’s third publication showcases examples of social media influencers and aims to uncover the mechanisms they use to enhance their influence on popular culture, the economy, and social behaviors.
The book is considered one-of-a-kind as it classifies influencer types based on their professional, social, and cultural specializations.
It also serves as a guide for decision-makers, marketers, and media professionals regarding the use of influencer media in their advertising and media campaigns.
Moreover, the book compares the influence of art and cinema celebrities in the last century with those of social media celebrities, emphasizing the changing criteria for fame and influence.
It further addresses the success stories and challenges influencers face across various fields, such as creativity, science, fashion, art, culture, medicine, nutrition, cosmetology, engineering, law, environmental impact, and social change.
Amer’s book consists of five chapters that review drawing marketing strategies to maximize influencers’ impact, selecting the right influencer, measuring the return on investment, and building successful partnerships with influencers.
These strategies help organizations enhance their brand’s market value, increase sales, gain customer loyalty, and enrich the shopping experience.
It’s worth noting that Germien Amer has three books released at the Cairo International Book Fair, all of which have been featured in numerous local and international exhibitions.
Her other titles are “The Influence of Influencers on Social Networking Sites in Light of Digital Wealth” in 2023, published in Arabic and English, and “50 Metaverse Snapshots” in 2024, with copies printed in “Braille” to cater to people with visual impairments, in collaboration with the news organization Brill.
