Given to a distinguished career spanning over 14 years across the finance, media, and communications sectors, Nehad Hanafy has been promoted to the role of Deputy Director of Media and Public Relations at the National Bank of Egypt (NBE) — one of the largest and most influential banking institutions in the Middle East and Africa.
A Decade of Impact at NBE
Hanafy’s promotion is a recognition of her nine-year journey within NBE, where she held strategic roles across multiple departments — beginning in the SME credit division, then customer service, and later corporate communications.
In 2020, she was appointed to lead the bank’s media and institutional communication strategies, overseeing media relations, public engagements, press conferences, and brand positioning. Her work played a pivotal role in enhancing the bank’s public image, ensuring a strong digital presence, and cultivating a positive media narrative during a transformative period in Egypt’s banking landscape.
A Strategic Communicator with Financial Acumen
Known for her ability to combine deep financial knowledge with a sharp communication strategy, Hanafy successfully led several national media campaigns that fortified NBE’s reputation as a market leader. Her initiatives helped boost the bank’s visibility in the Egyptian and regional financial sectors, while maintaining alignment with its mission and regulatory standards.
Her earlier experience as a customer service representative for over three years sharpened her focus on client engagement and operational excellence — laying the groundwork for her later communication work with both internal and external stakeholders.
From 2012 to 2016, she served as a credit analyst in NBE’s SME department, where she was responsible for evaluating client creditworthiness, managing letters of guarantee and LCs, and ensuring rigorous compliance across commercial financing operations.
Building from the Ground Up
Hanafy’s professional journey began with LG Electronics as a credit analyst, where she gained exposure to trade finance and vendor operations. Her foundational experience was shaped by a formative internship at Housing & Development Bank, giving her early insight into Egypt’s banking system and financial analytics.
She holds a bachelor’s degree in English Commerce and Business Administration (Accounting) from Helwan University, graduating with honors (Very Good grade). Hanafy’s core skill set spans financial analysis, crisis communication, institutional brand management, and corporate media strategy.
