Visa, a global leader in digital payments, has launched a new campaign across the Middle East and North Africa, titled ‘Small Steps are Never Taken Alone,’ featuring Egyptian football legend Mohamed Salah. This video-focused campaign highlights Salah’s incredible journey and the support he received from his fans, reinforcing Visa’s belief that small steps lead to success and are never taken alone.
Celebrating Mohamed Salah’s Journey
Mohamed Salah’s rise from a village in northern Egypt to global stardom is a testament to hard work and perseverance. Salah’s journey aligns perfectly with Visa’s philosophy that success is built step by step. With each milestone, Salah has shown that progress is about the journey and not just the destination.
Visa’s Message of Empowerment
Tarek Abdalla, Visa’s Senior Vice President and Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA), stated, “Our latest campaign, ‘Small Steps are Never Taken Alone,’ featuring Mo Salah, captures Visa’s ethos that small steps are essential to success—and they are never taken alone. Achieving progress is not about where you go but about who you become in the process. These steps are made possible not only by believing in ourselves but also through the support of others who see our potential.”
Salah’s Achievements and Global Support
Known as the ‘Egyptian King,’ Salah has achieved numerous milestones in his career, including becoming the highest-scoring African footballer in the history of the UEFA Champions League and winning the prestigious trophy in 2019. These accomplishments have earned him a massive following from fans across the globe.
Visa’s Commitment to Empowerment
Visa’s extensive network of secure and innovative payment solutions drives the future of digital payments, empowering individuals and businesses to achieve their goals. This campaign encourages individuals to make incremental progress toward their aspirations, helping them achieve their goals with every tap, swipe, or click.
The Power of Community Support
Building on their previous partnership with Salah, Visa’s ‘Small Steps are Never Taken Alone’ campaign highlights the power of community support in realizing one’s potential. By emphasizing the importance of collective encouragement, Visa aims to inspire people to take the small steps needed to reach their goals.
