United Media Services (UMS) announced on Tuesday, August 1, their plan to donate net proceeds from the El-Alamein Festival to the Decent Life (Hayah Karima) Initiative.
The company affirmed that this donation reflects its belief in the role played by the Hayah Karima Initiative in providing a decent life for citizens in need.
UMS spread the word about the launch of the El-Alamein Festival in its first session at the beginning of the summer season.
The New Alamein Festival kicked off on July 13 and extends to August 25 and aspires to welcome around a million visitors from all over the Arab World.
The festival aims to promote Egyptian tourism and place the city of El-Alamein on the Egyptian and international tourism map.
Furthermore, it works to increase investment opportunities and provide more jobs by exploiting Egypt’s soft power represented in culture, art, fashion, and sports.
The New Alamein City was built across 48,000 acres with investments of over EGP 40 bln and can host over 4 M people.
