Galaxy Chocolate, a leading global confectionery brand, has announced a partnership with Gemini Africa, a prominent investment firm, and the Sawiris Foundation to empower women in the Middle East. The collaboration aims to raise awareness and support for women’s empowerment through a targeted outdoor advertising campaign.
The campaign, with a budget of 1.5 million Egyptian Pounds, will feature eye-catching billboards and other OOH (Out-of-Home) advertising formats across key locations in the region. The messaging will focus on the idea that indulging in Galaxy chocolate can contribute to empowering women, with the tagline “Live its indulgence, they will live its influence.”
“We believe that every individual, regardless of gender, deserves equal opportunities,” said [Name], [Title] at Galaxy Chocolate. “By partnering with Gemini Africa and the Sawiris Foundation, we aim to amplify our message and create a tangible impact on the lives of women in the Middle East.”
Gemini Africa, known for its investments in innovative businesses, will leverage its network and resources to support women entrepreneurs and initiatives. The Sawiris Foundation, a philanthropic organization focused on social development, will provide expertise and guidance to ensure the campaign’s effectiveness.
