Taylor Swift was named TIME’s 2023 Person of the Year, to be the first woman to appear twice on a Person of the Year cover since the franchise began in 1927. Swift was also named Person of the Year in 2017 when she was recognized as one of the Silence Breakers who inspired women to speak out about sexual misconduct.
Swift’s Person of the Year designation marks several other firsts for the TIME franchise, which began nearly a century ago as a way to capture the year through the individual, group, or concept that has had the most influence on the world in the previous 12 months—for good or ill.
“ Her epic career-retrospective tour recounting her artistic “eras,” which played 66 dates across the Americas this year, is projected to become the biggest of all time and the first to gross over a billion dollars; analysts talked about the “Taylor effect,” as politicians from Thailand, Hungary, and Chile implored her to play their countries. Cities, stadiums, and streets were renamed for her.”, Time Magazine stated.
