A new scientific study by Egyptian writer, media professional, and digital media and mass communication researcher Germine Amer examines the relationship between social media use and the growing cybersecurity risks …
Social Media
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Egypt is positioned to play a larger regional role in the beauty and digital influence industries through locally made products, according to Germine Amer, writer, media professional, and researcher in …
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HighlightsWomen’s Achievements
AI-Powered Digital Influencers Are Reshaping Generation Alpha, Egyptian Research Finds
The rapid rise of artificial intelligence is transforming the global media landscape, and one of its most influential developments is the emergence of AI-powered digital influencers. According to new research …
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Artificial intelligence is reshaping online content in ways that extend beyond productivity and creativity. New research suggests that AI-generated images portraying unrealistic beauty standards may have an immediate negative impact …
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HighlightsWomen on Top
Germien Amer Marks the Signing of Her Latest Two Books, Cybercrime Theater and Tales of Influencers’ Planet, at Cairo International Book Fair
Germien Amer, Head of Corporate Communications at The United Bank, led a high-level intellectual symposium on the influence economy, digital media, and cybercrime on the occasion of the signing of …
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HighlightsWomen’s Achievements
Egypt’s First Lady Spearheads “Together, Through Awareness, We Protect It” Event, Advocating for Women’s Leadership in Egypt
On February 2, 2025, Egypt witnessed a monumental event titled “Together, Through Awareness, We Protect It,” under the patronage of First Lady Intisar El-Sisi, and organized by the National Council …
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The talented actress Dorra shared on social media a series of behind-the-scenes photos from the project. In a heartfelt post, Dorra expressed her passion for filmmaking and the inspiration behind …
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Gaza NEWSLifestyle
Blockout 2024: Social Media Users are Calling for Celebrities to Be Held Accountable for their Negative Stances on Gaza
In a noteworthy similarity to the French Revolution, during which the populace revolted against the monarchy and aristocracy due to their perceived disconnect and oppressive actions, a growing online movement …
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The National Council for Women launched an official page of the Office for Women’s Complaints on Facebook and Instagram entitled “Office for Women’s Complaints 15115”, which aims to clarify the …
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HighlightsLifestyle
Study Shows Social Media Platforms Improved Egyptian Females’ Responses To Domestic Violence
During the COVID-19 lockdown in Egypt, many women who were experiencing domestic violence had access to social media platforms. This enabled them to learn about resources and support that could …
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