digital media

A new scientific study by Egyptian writer, media professional, and digital media and mass communication researcher Germine Amer examines the relationship between social media use and the growing cybersecurity risks …

Egypt is positioned to play a larger regional role in the beauty and digital influence industries through locally made products, according to Germine Amer, writer, media professional, and researcher in …

The rapid rise of artificial intelligence is transforming the global media landscape, and one of its most influential developments is the emergence of AI-powered digital influencers. According to new research …

Germien Amer, Head of Corporate Communications at The United Bank, led a high-level intellectual symposium on the influence economy, digital media, and cybercrime on the occasion of the signing of …

Amid the rapid growth of influencers and content creators in shaping digital public opinion and enhancing the digital culture of millions of followers—and with the increasing need to regulate this …