Emirati Women’s Day Gets New Slogan Under Directives of Sheikha Fatima

by Nada Khaled

Her Highness Sheikha Fatima bint Mubarak, “Mother of the Emirates”, President of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood, Supreme Chairwoman of the Family Development Foundation, directed the launch of the slogan for Emirati Women’s Day for the year 2023, to be “We Collaborate for Tomorrow” or (Natasharak lel Ghad), which falls on August 28 of each year.

The choice of this year’s slogan comes in line with the country’s slogan for the year 2023 launched by His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State to make 2023 the year of sustainability under the slogan “Today for tomorrow”, to highlight the UAE’s local efforts and its global contribution to addressing Sustainability challenges by searching for innovative solutions in the fields of energy, climate change, and others.

On this occasion, Her Highness Sheikha Fatima bint Mubarak said: We are proud every year to launch an inspiring slogan for Emirati Women’s Day, that occasion that represents the focus of our thinking and our great interest in what it carries every year of the message and goals that lie at the heart of the state’s strategies, and keep pace with the advanced stage that the country has reached in leadership and development, we are ahead of global trends that still seek the empowerment of women in societies.

The choice of Her Highness Sheikha Fatima bint Mubarak for the slogan is an affirmation of the participatory approach that the state has been working on since it laid its first daughters, the late Sheikh Zayed bin Sultan Al Nahyan, with the founding fathers through the involvement of all Community groups, including individuals and institutions, in achieving the vision of the state.

It should be noted that the slogan “We Collaborate for Tomorrow” emphasizes what is required to achieve sustainability in terms of the cooperation of all efforts to enhance the role of Emirati women as a strategic partner in building bridges of sustainability, thanks to their multiple developmental roles, whether through the family system by instilling the behaviors and culture of sustainability as a reference and role model for family members or through the professional and community system by holding leadership positions in the fields of environment and sustainability and its active participation in community initiatives in this field.

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