Egypt’s Minister of Tourism and Antiquities, Shereif Fathy, officially inaugurated Egypt’s pavilion at the Arabian Travel Market (ATM) 2025 in Dubai, marking a significant step in Egypt’s strategy to enhance its tourism presence on the global stage. This prestigious event, which runs from April 28 to May 1, 2025, a leading trade exhibitions for the travel and tourism sector in the Middle East.
A Strategic Focus on Egypt’s Diverse Tourism Offerings
During the opening ceremony, Minister Fathy emphasized the importance of Egypt’s participation in ATM 2025 as a key platform to strengthen international partnerships and bolster collaborative efforts within the tourism industry. He described the exhibition as a valuable opportunity for Egypt to showcase its unique tourism assets, ranging from cultural and archaeological sites to beach resorts and emerging medical tourism opportunities.
The Minister outlined that the country’s participation this year was aligned with the Ministry’s broader strategy, which focuses on promoting the diversity of Egypt’s tourism offerings. From the awe-inspiring ancient monuments of the Pharaohs to the country’s modern and world-class tourist facilities, Egypt is positioning itself as an unrivaled destination for both international travelers and potential investors.
Fostering Investment in Egypt’s Tourism Sector
In his speech, Minister Fathy underscored the importance of attracting investment to Egypt’s rapidly growing tourism sector. He particularly highlighted opportunities in the hotel industry, where Egypt has seen significant growth, and emphasized the upcoming Grand Egyptian Museum (GEM), set to open on July 3, 2025, as a cornerstone of Egypt’s strategy to transform its tourism sector. The GEM, which houses an unparalleled collection of ancient Egyptian artifacts, is expected to further elevate Egypt’s profile as a leading global cultural destination.
The Minister also noted that Egypt’s presence at ATM 2025 would serve as an opportunity to forge stronger connections with international industry players, ranging from tour operators and hoteliers to airlines and media professionals. Such partnerships, Fathy emphasized, are critical to advancing Egypt’s tourism growth trajectory.
Engagement and Interaction at the Egyptian Pavilion
The Egyptian pavilion at ATM 2025 has already drawn significant interest, with a steady flow of visitors on its opening day. Attendees, including representatives from travel agencies, airlines, and hotel chains, were keen to explore Egypt’s diverse tourism offerings. The pavilion features interactive displays, immersive experiences, and video presentations that highlight Egypt’s iconic landmarks and emerging attractions, such as luxury resorts, eco-tourism destinations, and medical tourism facilities.
The Egyptian delegation also used this platform to engage in B2B meetings with tourism professionals, furthering discussions on collaboration, product development, and the expansion of Egypt’s presence in key global markets.
The Role of ATM in the Global Tourism Landscape
The Arabian Travel Market (ATM) is one of the world’s largest and most influential trade exhibitions for the tourism and travel industry. Each year, it attracts thousands of industry professionals, including tourism boards, hotel groups, airlines, travel agents, and media representatives.
As part of the event, participants can explore new trends, establish strategic partnerships, and gain valuable insights into the evolving needs of travelers. For Egypt, ATM 2025 provides a vital opportunity to reinforce its position as a key player in the global tourism market, while also facilitating discussions on innovation, sustainability, and investment in the tourism sector.
Egypt’s Tourism Vision and Strategy
Egypt’s presence at ATM 2025 forms part of a broader strategy to promote the country as a top-tier tourism destination, with a focus on diversifying the tourism product and ensuring that it meets the evolving preferences of today’s travelers.
This commitment extends to leveraging Egypt’s rich cultural heritage and modern tourism infrastructure to create an experience that appeals to a wide range of travelers. From the ancient treasures of the Pyramids of Giza to the scenic beaches along the Red Sea, Egypt is poised to attract travelers seeking adventure, relaxation, and cultural enrichment.
Looking Forward: The Future of Egypt’s Tourism Industry
With the ongoing development of new attractions, the growth of niche tourism sectors such as luxury tourism and medical tourism, and the strengthening of Egypt’s global partnerships, the country’s tourism industry is on track to achieve new milestones. The opening of the Grand Egyptian Museum in July 2025 will be a major catalyst in this journey, symbolizing Egypt’s dedication to preserving its ancient heritage while embracing modern tourism trends.
As Egypt continues to solidify its position as a leading travel destination, the Ministry of Tourism and Antiquities remains focused on creating a seamless and enriching experience for visitors, ensuring that Egypt remains a top choice for global travelers in the coming years.
About the Arabian Travel Market (ATM)
The Arabian Travel Market is one of the leading travel exhibitions in the Middle East. It brings together thousands of tourism professionals from across the globe, including exhibitors from airlines, tour operators, hotels, government tourism boards, and media outlets. It provides a platform for industry players to network, share knowledge, and explore new trends in the rapidly evolving tourism sector. ATM 2025 is drawing more than 47,000 visitors from around the world.
