Al-Tadamun Microfinance Foundation, which works in the field of financing micro-enterprises for women, inaugurated the mobile branch service into the Egyptian market.
According to Mona Zulfiqar, Chairperson of the Foundation’s Board of Trustees, this new model for mobile branches represents a new and unique addition that confirms the Foundation’s pioneering role in the economic empowerment of lower-income and breadwinner women, extending the umbrella of financial inclusion, and raising consciousness about non-banking financial services as a means to reach those services nationwide
Reham Farouk, CEO of the Foundation, explained that the Foundation launched these branches in order to provide its services on the widest possible scale, reach the various segments of clients, and attract new target groups, while providing financial services to every woman who wants to obtain financing to start and develop her project at the lowest cost and highest quality.
She indicated that 3 mobile branches will begin to be launched in the governorates of Cairo, Dakahlia and Minya, and then expand the launch of this type of branch in the future, as the mobile branches will have specific geographical points that will be announced in advance, with the aim of facilitating serving new areas and new target groups, in addition to building Partnerships with some entities that help achieve these goals, as a continuation of the Corporation’s expansion plans and its endeavor to provide distinguished services and innovative products.
Hala Ali, Financial Director of the Foundation, said that the new mobile branches will provide various services to female clients, which include issuing a Meeza card for all clients with the mobile branch, regardless of their financial dealings with the Foundation, with the aim of supporting the state’s plan in this direction, as well as ending all procedures for disbursing financing to female clients, in addition to promoting the company’s services and products through interactive screens.
Hatem Arabi, Director of Operations Department at the Foundation, added that the mobile branches service will represent a strong addition to the microfinance sector, as it was launched after reviewing all experiences inside and outside Egypt, in light of the Foundation’s desire to innovate new and different ways and means to provide its various services, which in turn will contribute to the speed of disbursement of financing and reducing the cost of time and money incurred by the client in order to reach the fixed branches.
Al Tadamun Microfinance Foundation provides many diverse financing products that suit different segments of society for women, which include individual financing products, group financing, family financing, golden financing, and opportunity financing, in addition to non-financial services.
The Foundation was recently awarded the Most Innovative Finance Product of 2022 by Global Business Outlook, confirming its leadership in the microfinance activity.
