Renowned Egyptian jewelry house Azza Fahmy has officially opened a flagship boutique in London’s iconic Burlington Arcade, infusing the historic Mayfair destination with a bold blend of gold, colored stones, and cultural storytelling.
The new boutique replaces a previous pop-up and marks a striking upgrade — showcasing not only the brand’s signature jewelry pieces but also an immersive design experience first introduced in Riyadh. From a lotus-shaped chandelier to a handwoven Beirut-made tapestry, the interiors echo Ancient Egyptian heritage through symbols, colors, and craftsmanship.
What’s Inside the Jewel Box?
- Jewelry crafted with tanzanite, rubellite, and emerald, alongside intricate gold filigree and inscriptions of Egyptian love poetry.
- Ergonomic and practical designs by Amina Ghali, Azza Fahmy’s daughter, tailored for modern women — think hinged collars, detachable pendants, and phone-friendly earrings.
- Artistic contributions from regional creatives, including Randa Fahmy’s geometric brass curtain and Marmonil’s marble flooring inspired by Luxor’s Nefersekheru tomb.
This London store joins Fahmy’s global portfolio of 14 boutiques, with select placements in Dubai, Qatar, Amman, and Egypt. It’s more than a shopping destination — it’s a curated celebration of Middle Eastern design and feminine strength, one elegant detail at a time.
Azza Fahmy is also a celebrated member of the Top 50 Women Forum, having been honored with the “Inspiring Figures Award” for her exceptional contributions to the jewelry industry and her role in empowering women entrepreneurs.
