Talaat Moustafa Group (TMG), the leading real estate developer in Egypt, and Home Centre the largest omnichannel retailer for home furnishings in the Middle East, North Africa and the Indian sub-continent have celebrated the opening of Home Centre’s newest branch at Open Air Mall in Madinaty.

The opening ceremony was attended by Mr. Omar Hisham Talaat Chief Business Development Officer TMG, Dr. Greg Bodo, Deputy VP Shopping Centers, Mr. Sherif Artisan Director of Business Development. and Mr. Mohamed Morsy, Territory Head, Landmark Group Egypt.

Established in 1995 with its first store in the UAE, today Home Centre has a wide network of 68 stores, across the UAE, KSA, Bahrain, Egypt, Kuwait, Oman, & Qatar.  Complying with international standards, Home Centre houses products sourced from over 50 countries worldwide. As the region’s preferred home shopping destination, Home Centre offers an extensive and impressive range of furniture, home furnishings, home accessories, bed & bath items and kitchenware.  Home Centre’s in-house team of stylists and buyers draw inspiration from global trends to bring stylish and affordable furniture and home furnishing to a wide spectrum of homes from traditional to modern. Home Center has chosen to join Open Air Mall in Madinaty to bring their offering to a large population base across East Cairo and beyond.

Open Air Mall is the largest shopping and lifestyle destination in Egypt. The mall is made up of 92,000 sqm of GLA spread across eight different themed buildings containing up to 300 stores. Operational since 2019, the mall offers it’s shoppers with a unique Open Air Mall street like shopping experience.  Visitors can enjoy, the beautifully spread out themed buildings connected through a promenade overlooking the stunning views of man made lakes and stunning landscapes.

The mall offers shoppers with the opportunity to shop from the best brands from across a wide variety of retail categories covering fashion, sports apparel, homeware, furniture, jewelry, accessories, kids clothing, health & beauty as well as F&B.

Among the well-known brands housed at the different buildings of the mall are Carrefour Hypermarket, Renaissance Cinemas, and Xtreme Land the family entertainment center.  The mall recently celebrated the opening of fashion powerhouse brands such as Zara, Massimo Dutti, Kiko Milano, and Stradivarius. Lefties is expected to open in the very near future.  When it comes to food offering, the Food Hall has a strong mix of 34 different brands which guarantee that the available choices cater to every taste and feature the best in local, regional and international food outlets and chains.

In addition, Open Air Mall offers its visitors and shoppers with never been seen experiences in Egypt. Mall visitors can get to enjoy touring the stunning mall riding the iconic Trams Inspired by the cable cars from the city of San Francisco.

The mall is easily accessible to shoppers and is located in East Cairo on the Cairo-Suez Highway.  Open Air Mall is only a 10 to 20-minute drive from New Cairo, the New Capital and Al Rehab City, it is also strategically located in close proximity to the 1st, 3rd and 5th settlements.  It has a direct catchment area of approximately 4.5 million people.

Open Air Mall provides a unique shopping experience that far exceeds pure retailing.