Prime Minister Moustafa Madbouli opened on Wednesday, February 22, the Sports Expo Egypt 2023, currently taking place at Al Manara International Convention Center (MICC), from February 22 to 24.

Minister of Sports and Youth Ashraf Sobhy, joined by several ministers, sports experts, specialists, academia, and investors interested in investing in the public and private sectors in Egypt, the Middle East, and Africa, have taken part in the inauguration ceremony of Egypt’s groundbreaking sport event.

The three-day gathering is held under the sponsorship of President Abdel Fattah El Sisi on the sidelines of the “Break your Record” initiative.

Sports Expo Exhibition 2023 will host a plethora of key players in the sports industry, creating an unparalleled opportunity for sports companies and establishments to form trade and investment agreements and get acquainted with the latest international trends and innovations in sports technology.

The exhibition is expected to be the largest annual sports fair and conference in the Middle East, aiming to propel the sports industry in the Middle East to unprecedented heights, with a wide array of immersive activations that will re-establish the value of practicing sports and its importance for physical and psychological wellbeing in Arab minds.

It will further introduce international products, making their debut in the region, in addition to exclusive offers on sports equipment for professional athletes and sports enthusiasts across the spectrum of age groups, lifestyles, and abilities.

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