The National Council for Women launched a media awareness campaign entitled “Ala Al-Bar” within the framework of the project “Addressing the Economic Motives of Illegal Immigration” implemented by the Council, in partnership with the European Union, and as a continuation of national efforts in light of Egypt’s adoption of an integrated strategy to eliminate illegal immigration.
It is broadcast daily on various radio stations for a month, with an audio performance by Dr. Ali Gomaa, the former Grand Mufti of Egypt and a member of the Council of Senior Scholars at Al-Azhar Al-Sharif, and the journalist Nashwa Al-Hofy and a member of the NCW, in addition to some animated videos published on the official social networking pages of the National Council for Women.
The campaign mainly aims to raise awareness of the importance of economic empowerment of women and youth and to highlight the dangers of illegal immigration, with a designated hashtag as the slogan of the campaign.
Furthermore, it seeks to educate women about the dangers of illegal immigration and encourage them to properly deal with this issue, as women play a pivotal role within families, in addition to educating young people and encouraging them to search for positive and safe alternatives available to provide safe work opportunities at home and abroad.
The slogan symbolizes the safety that a person hopes to resort to, represented in the family, homeland, and everything that provides him with a sense of safety, because each individual must think carefully before making decisions that may affect the entire family, especially women who play a key role in the stability of her family.
It is worth noting that the project “Addressing the Economic Motives of Illegal Immigration” works to encourage the provision of an alternative to illegal immigration by stimulating the development of projects and creating job opportunities for women and youth in selected villages in the governorates of Beheira, Gharbia, Luxor and Minya, in addition to implementing awareness activities to highlight the risks associated with migration illegality based on previous efforts.