Mastercard Partners with WFP to Provide 1M School Meals During Ramadan
In continuation of their long-standing partnership, Mastercard and the World Food Programme (WFP) have announced a collaboration to provide up to 1 million school meals this Ramadan with the support of Amazon Egypt, according to the “Zawya” website.
For every Amazon.eg website or app transaction made by customers in Egypt using a Mastercard during Ramadan, Mastercard will donate the value of one school meal to WFP, which will distribute the meals to children in need.
School meals can have a life-changing impact on children. For many vulnerable children, a school meal is the only regular nutritious meal they receive all day. This serves as a strong motivating factor for parents to keep children in school, as opposed to making them stay at home to assist with household chores and field work – a negative practice that affects especially girls. Education empowers children to achieve their dreams, improve their lives, and lift their whole families out of poverty.
Worth mentioning that since 2012, Mastercard and its partners have contributed over US$45 million to WFP through cause marketing campaigns, consumer fundraising events, and emergency aid.
