On January 23, wildly-accomplished actress Hend Sabry collaborated with fashion designer Rym Turki and launched a new clothing brand for women titled Second Chance.
The talented duo created the brand, targeting Powerful women with dominant personalities who aren’t afraid to show off their identities and culture with loud colors and reasonable prices without sacrificing comfort.
What sets Second Chance apart from its competitors in the industry is that it revolves around female empowerment and lets women express themselves with a unique collection that merges elegance with boldness.
Moreover, the brand encourages women to partake in the company’s charity-related activities by donating some of the profits to NGOs, which depend on the fashion industry to serve society.
The company also aims to save the environment by using eco-friendly packaging for its products, which include cardigans, kimonos, and accessories inspired by both eastern and western cultures.
The brand “Second Chance” was first established in UAE; Sabry and Turki had the vision to design colorful trendy clothes that are also modest and comfortable to wear, as their main targeted customers are middle eastern women. Sabry’s drama hit shows influenced the designs big time, and it’s obvious in most pieces, which are sold exclusively online on the company’s website.
Notably, Hend Sabry is one of the most prolific actresses and multi-talented megastars in the Arab world. She played over 50 successful roles in cinema, TV, and Radio, as she is very picky when choosing her roles.
The actress is always keen to participate in works that tackle social issues, especially ones related to women, and collaborates with international organizations, including the UN Food Program, whenever possible.