Misr Insurance, Egypt’s largest insurance company, held a special ceremony to honor insurance brokerage firms and individual brokers, recognizing their role as key partners in supporting the company’s strategic objectives and strengthening its leadership position in the Egyptian insurance market.
The event reflects Misr Insurance’s broader strategy to deepen long-term partnerships and acknowledge the contributions of intermediaries who play a central role in expanding insurance penetration and supporting sustainable growth.
Senior executives from Misr Insurance and its parent company, Misr Insurance Holding Company, attended the ceremony, including Nevine Gamea, non-executive chair of Misr Insurance; Bahia Ismail, managing director and executive board member of Misr Insurance Holding Company; and Mohamed Mehran, managing director and chief executive officer of Misr Insurance, alongside other senior officials.
Leadership Emphasizes Role of Brokers in Market Development
In her remarks, Nevine Gamea said insurance brokers and individual intermediaries are among the main drivers of service expansion and partnership-building within Egypt’s insurance sector.
“This recognition reflects Misr Insurance’s appreciation for their tangible contributions to our development and expansion plans,” she said, noting that brokers play a critical role in enabling the company to respond to evolving customer needs and changing market dynamics.
Bahia Ismail echoed those remarks, describing brokers as an essential component of the insurance ecosystem. She said strengthening cooperation with brokerage firms and individual brokers supports sustainability and integration across the sector, while enhancing access to insurance services for a wider range of customers.
Focus on Sustainable Growth and Customer Value
Mohamed Mehran emphasized that the ceremony underscores Misr Insurance’s recognition of the pivotal role intermediaries play in driving business growth, expanding the company’s customer base, and delivering advanced insurance solutions tailored to diverse segments of society.
“Partnership with brokers is a cornerstone of Misr Insurance’s strategy for sustainable growth and long-term value creation,” Mehran said, adding that the company’s recent performance reflects close coordination and continuous collaboration with its distribution partners.
He noted that this cooperation has contributed to improving operational processes, enhancing customer experience, and strengthening trust and loyalty in the Misr Insurance brand.
Reinforcing Market Leadership
The ceremony reaffirmed Misr Insurance’s belief in the vital role of insurance intermediaries in advancing innovation, developing operational mechanisms, and expanding the reach of insurance products and services in line with market developments.
Through its strategic partnerships with brokerage firms and individual brokers, Misr Insurance continues to consolidate its position as a leading player in Egypt’s insurance market, while strengthening its brand value at both the local and regional levels.
The event concluded with the distribution of awards and certificates of appreciation, in an atmosphere highlighting cooperation and shared success. Company leadership reiterated its commitment to supporting its partners and fostering a motivating business environment aimed at achieving further milestones in the coming period.
