Rotana, one of the leading hotel management companies in the region, announces its ambitious expansion plans at the Arabian Travel Market (ATM) 2023, adding that Saudi Arabia and Egypt remain key markets for the group as it further cements its footprint in the region.
The leading company, which owns over 100 properties across the Middle East, Africa, Eastern Europe, and Türkiye (MENAT) aims to reach 120 operating hotels spanning across 28,000 keys by 2030.
Parallel to ATM’s 30th anniversary, Rotana will celebrate its 30th anniversary in 2023 and will proudly showcase its world-class offerings across its six exceptional brands at this year’s event. Rotana continues to solidify its place as one of the premier hospitality brands in the MENAT area, capitalizing on the region’s thriving travel and tourism sector.
Commenting on the expansion plans, Guy Hutchinson, President & CEO of Rotana, said: The hospitality industry has seen tremendous results in the last year and we are positive the momentum will continue building in the region. Leveraging our keen understanding of the market, we remain committed to continuing to expand our footprint and providing our guests with the highest levels of comfort, luxury, and personalized service that Rotana is known for. We will continue delivering our brand promise of Treasured Times across the world.
In Egypt, the group is gearing up for the much-anticipated luxury resort Luxor Rotana opening in 2025, as well as five new hotels in the pipeline across Cairo and the North Coast. Opening its doors in 2025, Luxor Rotana is ideal for the discerning leisure traveler, providing guests with the ultimate luxury and comfort across its 319 spacious rooms and suites, a wide selection of food and beverage options, and recreation facilities. In Cairo, Rotana is working on the opening of White Palace Rotana Resort, situated in the heart of the city and overlooking the ancient pyramids. The five-star resort will offer 353 rooms and suites, diverse dining options, including two specialty restaurants, state-of-the-art facilities, and 11 meeting rooms.
“As we move forward with our expansion plans, we actively strive to raise awareness of the importance of sustainability across our operations. We look forward to further solidifying our commitment to reducing our carbon footprint and discussing practical and ambitious solutions with our partners, in line with the UAE Net Zero vision 2050”, concluded Hutchinson.
