Mashreq Egypt, in collaboration with Visa, a world leader in digital payments (“Visa”), proudly announces the launch of the Mashreq NEO Visa Card, marking a significant leap forward in the realm of mass banking in Egypt. This groundbreaking partnership brings together two industry leaders to deliver unparalleled banking experiences to Egyptian citizens.
The synergy between Mashreq Egypt and Visa, rooted in shared values of trust and innovation, is a celebration of shared dedication to empowering individuals. It underscores the resolve to break barriers, exceed expectations, and lead the way in setting new standards of excellence and innovation in the financial services industry.
The Mashreq NEO Visa Card represents a fusion of cutting-edge technology, seamless banking services, and exclusive benefits tailored to meet the evolving needs of consumers. As part of this initiative, Visa’s new brand ambassador, the famous Egyptian-international football player, Mohamed Salah, will feature in Mashreq NEO Visa Card advertising in Egypt. The ad campaign will demonstrate Mashreq Egypt and Visa’s commitment to empowering individuals to achieve their aspirations and will celebrate the values of dedication, perseverance, and excellence. Mohamed Salah, renowned for his dedication and success, aligns perfectly with the innovative and customer-centric proposition of the Mashreq NEO Visa Card
Targeting youths and Egypt’s underbanked segments, Mashreq Egypt`, through the Mashreq NEO account seeks to help people take their first step on their journeys towards financial responsibility through a seamless digital experience. Mohamed Salah’s journey and success story stands as an inspiration for people to nurture their passions by leveraging the potential of small beginnings and celebrating the power of small steps.
Last month, Mashreq Egypt introduced its Mashreq NEO account, aimed at enhancing banking interactions and catering to diverse segments of Egyptian society. The Mashreq NEO account, available for Egyptian citizens aged 15 and above, offers a seamless banking experience through the Mashreq Egypt mobile application.
