Egyptian fashion designer Moamen Awad has made history by becoming the first Egyptian fashion designer to showcase his work on the screens of Times Square in New York. This achievement comes after his latest collection, which was filmed in the 0desert, and received accolades from people abroad.
The opportunity to display his latest collection on the iconic screens of Times Square is a significant milestone in Awad’s career. Times Square is known as one of the world’s most prominent advertising locations, attracting millions of visitors each year. Having his work showcased there not only brings global exposure to Awad but also highlights Egypt’s growing presence in the international fashion scene.
Awad, 34, breathed new life into Egyptian civilization for western audiences though his clothing line – a strange twist of fate for a man who graduated from the Faculty of Law, though a love of fashion has flowed through his blood since childhood.
His actual career began in 2010, after he finished his studies. Awad traveled for his passion to study different courses in fashion.
After education and practice, he found ancient civilization the best source of inspiration to make a distinctive mark in this field, and at the same time he works in the contemporary direction of competition.
He has worked with several figures in Cairo and el-Gouna film festivals, such as Nicolas Mouawad and Ramy Radwan.