On its 3rd anniversary in the Egyptian market, Foodics in Egypt, the leader in restaurant management solutions in Egypt and the Middle East, conducted a comprehensive review of its future business strategy, remarkable business volume, and exceptional services extended to its partners in Egypt.
Foodics’ visionary approach aims to revolutionize restaurant management systems in Egypt by offering a one-stop-shop restaurant management ecosystem. This strategic direction perfectly aligns with global and technological trends, marking a significant step forward for the country. By spearheading the digitization and advancement of the F&B sector, Foodics actively supports Egypt’s Vision 2030 for digital transformation.
Belal Zahran, General Manager of Foodics in Egypt, commented, “Over the past three years, Foodics has made remarkable strides in the Egyptian market. We are proud to have achieved a 3-fold increase year over year in our business volume. This growth can be attributed to the expanding network of Foodics partners who have embraced our diverse cloud solutions. Our partners include international and local merchants, cloud kitchens, dine-in restaurants, local bakeries, food trucks, quick service restaurants, franchises, and even large-scale restaurants across multiple governorates in Egypt.”
He added that Foodics has raised a record US$198 M through multiple series funding rounds. With the latest US $170 M in Series C funding boosting its innovation capabilities to serve business owners better. This substantial investment paves the way for Foodics to expand its footprint regionally and globally, solidifying its presence in key markets. Furthermore, the infusion of funds amplifies the company’s merger and acquisition strategy, positioning Foodics as a frontrunner in the industry. By leveraging the power of cloud technology, Foodics remains at the forefront of emerging companies in the region, embracing a forward-thinking approach that sets it apart from its competitors.
From its humble beginnings with just four employees and three departments, Foodics in Egypt has experienced remarkable growth. The company now boasts a team of 108 employees across eight departments and a dedicated local support team catering to the diverse needs of its partners. This strategic expansion is driven by the company’s unwavering commitment to addressing the market’s diverse needs and developing tailored solutions that precisely align with the unique requirements of its partners in Egypt.
He outlined Foodics’ ambitious roadmap for 2023, which encompasses several key objectives. Firstly, the company aims to double its partners by expanding its reach to a broader range of restaurants and cafes. Furthermore, Foodics is actively forging robust partnerships with different stakeholders, fostering collaborative efforts to drive SMEs’ digital transformation in the F&B sector.
Foodics provides diverse, innovative solutions and systems to streamline restaurant operations and drive growth. At the core is Foodics POS system, a comprehensive cloud-based solution that empowers restaurant management with seamless control and efficiency. Additionally, Foodics offers Foodics Pay, which enhances and facilitates the checkout experience through the integration between payment devices and the Foodics cashier app, which eliminates manual intervention of the cashier in the card payment process by decreasing daily end-of-day operations. Furthermore, Foodics Enterprise presents a powerful Multi-Branch Management Solution, enabling businesses to effortlessly oversee and optimize operations across multiple branches from a unified platform.
Additionally, Foodics Kiosk, the latest solution offered by Foodics in Egypt, is a self-ordering system that helps increase average order volume while reducing operational costs by improving efficiency. Additionally, Foodics Online allows customers to order and pay electronically without intermediary or external commissions. Also, there is Foodics Marketplace, which offers various external applications that can be integrated with Foodics systems to improve the overall experience of managing restaurants and cafes. Finally, Foodics Accounting, which is set to be launched soon, offers a comprehensive accounting solution designed for the F&B industry and integrates seamlessly with Foodics RMS, allowing for automatic and real-time mapping and syncing of all transaction and financial data. This eliminates manual data entry and ensures that restaurants’ accounting records are accurate, secured, and always up-to-date.
With the rapid digitization of the F&B sector, it has become crucial for businesses to adapt and leverage technology to stay competitive. Zahran concluded, “We are dedicated to empowering the F&B sector with innovative digital solutions that enable businesses to thrive in today’s competitive landscape. We aim to provide the sector with the tools to enhance customer experiences, optimize operations, and achieve sustainable growth”.
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