Saudi Festival of Creativity has launched Maheerah, its women’s empowerment program, for its first edition.
Organized in partnership with Publicis Groupe Middle East, the program is an acceleration initiative for women positioned for career advancement within Saudi Arabia’s marketing communications industry.
It aims to bring participants into the industry’s spotlight at a time when more women than ever are rising to prominent roles in the Kingdom’s workforce.
Geared towards women with mid to senior-level expertise in the industry, the program offers 10 participants tailored coaching sessions, individualized workshops mentored by esteemed industry leaders worldwide, and exclusive networking opportunities.
In addition to full festival access, participants will be invited to attend the Athar Industry Awards.
