Beltone Financial Holding (“Beltone”), one of the fastest-growing financial institutions, announces that Cash for Microfinance (“Cash” or “the Company”), a wholly owned subsidiary of Beltone has signed an agreement with the Challenge Fund for Youth Employment (“CFYE”), a program that aims to empower youth employment through private sector support, to launch the “Underprivileged Entrepreneurs Reach Project” for a total of EGP60 million.
The agreement aims to provide financing to entrepreneurs, with a special focus on women and youth. To achieve this, Cash will capitalize on mobile branches, bringing financial services closer to underserved communities, through dedicated female loan officers equipped with all necessary tools to eliminate long commuting by women.
Cash will offer incremental loans, provide financial support for participation in local fairs, and assist in the development of a strong social media presence for entrepreneurs. It will offer comprehensive training programs to enable entrepreneurs to effectively maintain and promote their businesses.
