Nvak Foundation, a non-profit record label, has joined forces with She Arts, a female-focused arts festival, to launch MuSHEqua.
The program aims to provide music education and career development opportunities for women and girls in Egypt. Nvak Foundation has a roster of emerging female artists from all over the world, including Rosa Linn, who recently toured with Ed Sheeran, and Talia Lahoud.
The program will focus on teaching women how to write, produce, and release their music globally. Nvak Foundation offers a variety of music education and career development programs for artists worldwide, using blockchain technology to help artists release their original music as NFTs to reach wider audiences.
Mahmood Sultan, Talia Lahoud’s manager, believes that Egypt is a significant market but lacks support, especially for women in new scenes like alternative or hip hop. The program will provide mentorship and support to expand these artists’ reach.
MuSHEqua, which was originally launched in 2016 in Jordan and Armenia, is officially launching in Egypt this November in partnership with the US embassy in Cairo. The program is set to fly out industry professionals from the US every weekend until 2024 with the intention of collaborating with students for hands-on experience to hone their music production skills.
“What we want to do with MuSHEqua is to create a strong community across Egypt, one that includes all cities and regions. So we really urge people from Alexandria to Luxor and Aswan to participate, for example,” Tarek Nader, Community Manager for Nvak Foundation in Egypt, says.
“Like we say here at Nvak, talent is equally distributed but opportunity isn’t,” Hannah Hyman, Foundation Manager at Nvak Foundation, adds.
Currently, MuSHEqua is recruiting Egyptian writers, producers and musicians from the ages of 18 to 35, urging participation from all cities by covering lodging and transportation expenses.
