Randa has experience of more than 75 brands in different marketing and communication capacities since 1988. In 1996, Randa founded Marketing Mix, Egypt’s first marketing consultancy firm by practitioners with FMCG background. Since its inception, Marketing Mix has been instrumental in creating brands and turning around businesses. In 2001, along with her two partners, Randa founded a sister company, Creative Lab, which grew to become one of Egypt’s leading privately owned fully fledged advertising agencies. The two companies are now part of Creative Lab Group, which also includes ICE Branding and Change4Good, Egypt’s first specialized Social Marketing firm. Randa was granted in April 2015 the Distinguished Alumni Award by the American University in Cairo. In 2013, she was selected by Wharton University to be featured in a book titled Arab Women Rising ­ 35 Arab Women Entrepreneurs Making a Difference. In 2006 Randa was also featured in the book “Entrepreneurs at the Crossroads” published by the Beyster Institute, University of California San Diego, among 12 profiled successful entrepreneurs from the Middle East and North Africa. In Egypt, Randa was also featured in a book published by the Ministry of Investment and the Social Fund profiling leading entrepreneurs in Egypt. Earlier in 2000, Randa was selected by Egypt Today Magazine as one of “Ten Dynamos Who Will Shape Egypt in the Next Decade”. The story was the main feature of the magazine and was followed by several features in publications in South Africa, UAE and Egypt. In 2007, Randa received an achievement award by the Ministry of Investment, among 10 Egyptian business women, for her positive contribution to the Egyptian economy. She is a Mentor with Endeavor Egypt, member of the AmCham core Marketing Committee, board member of 138 Pyramids, member of Dubai Business Women Council and is also a member of the Advisory Council of the President of AUC.