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Reem Asaad

Vice President, Middle East & Africa at CISCO.

Reem Asaad graduated from the University of Houston in Texas in Computer Science and Information Technology. After working for fifteen years in the US in information technology & financial services in companies like AIG, etc., Asaad returned back to Egypt and joined Raya Holding in 2005. In a few years, she held a number of multifaceted positions in Raya Holding as IT Director; responsible for group corporate strategy, including Infrastructure and Solutions Investments; Corporate Communications Director heading the Investor Relations, Marketing and Corporate Communications departments; Corporate Secretary of the Board of Directors; and Chair of the CSR committee.

Asaad is currently the CEO of Raya Data Center. Asaad’s leadership took Raya Data Center from a division within Raya Corporation to a full line of business making Raya Data Center one of the leading colocation and data center service provider in Egypt, delivering enterprise-level offerings from simple virtual hosting to sophisticated ERP applications, email solutions, disaster recovery, security and storage services, and cloud-driven platforms. Raya Data Center operates 3 fully-redundant data center facilities in Egypt featuring the highest professional standards ISO 27001, ISO 20000, ISO 9001, ISO 22301, and OHSAS 18001. Reem was instrumental in the commercialization of the data center by determining the “go to market” service model, market positioning and sales strategies.

Asaad is a part of the new generation rebuilding and redefining Egypt. She was ranked #32 in Forbes Middle East as one of the top 100 most powerful Arabic Women 2015 and ranked #38 in Forbes Middle East as one of the top 100 most powerful Arabic Businesswomen 2016. She has been called upon to represent Egypt at the United Nations Conference on Sustainable Development in Rio de Janeiro, Brazil 2012; GRI Global Conference in Amsterdam, Holland in 2010; and at the United Nations Global Compact in New York, US in 2008.

She has an extensive network of leadership in Egyptian economic associations and is currently Co-Chair of the American Chamber of Commerce ICT Core Committee 2015, 2016 and the Chair of the Telecom Division of (Eitesal) – Egyptian Information, Telecommunications, Electronics, and Software Alliance. She is a Steering Committee Member in (EBNI) Eitesal Business Nurturing Initiative (IOT Incubator)