Vice Chairman of the Luxury Wear segment & CEO – Concrete

Eng. Maha Hashem joined Arafa Holding in 1998 and was appointed as General Manager of Concrete in 1999, leading the turnaround and evolution of the Company and also the successful introduction of the children’s collection.

She became CEO of the Retail Segment in 2006 and was appointed to the Board in the same year. Today she is the Chairperson of Concrete.

Concrete from day one in Egypt since 1989 and throughout the years maintained its positioning as the men’s wear destination and lifestyle companion of the highest quality fashionable collections with dedication to craftsmanship.

Eng. Hashem made sure that throughout the years Concrete accomplished cuts, textiles, quality and premium services; blended with store’s shopping experience that is designed for customers to live the Italian inspiration.

Her vision and motto is the drive of the status of Concrete today in the market, “…uniqueness with the right level of quality and reflection. Asking to standout with the confidence you have the perfect look”, Eng. Hashem said.

She has always been a visionary which let Concrete be ready for the next era & the technological advancement impact on the future of fashion retail. Whereby Concrete launched its online shopping platform to match the integral experience of shopping in physical stores and have its customers enjoy the fashion world at the tip of their hands.


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