Prior joining Coca-Cola, Hala was the Head of Public Relations & Corporate Responsibility at Orange Egypt.  She has more than 15 years of experience in public relations. Hala is an Experienced Certified life coach and neuro-linguistic programming (NLP) practitioner.  Hala is a member of World Communication Forum Association, the French Chamber of commerce and industry, Corporate Impact & Sustainability (CIS) Committee of the American Chamber of Commerce in Egypt, and the International Rotary Organization. Hala holds a Bachelor’s degree in Media and Public Relations from the American University in cairo in February 1996, with a major in journalism, public relations and advertising, and a minor in Psychology.  Hala obtained her high-school degree from the Saçre-Coeur College, in Heliopolis in 1991.