Asaad is currently the CEO of Raya Data Center. Asaad’s leadership took Raya Data Center from a division within Raya Corporation to a full line of business making Raya Data Center one of the leading colocation and data center service provider in Egypt, delivering enterprise-level offerings from simple virtual hosting to sophisticated ERP applications, email solutions, disaster recovery, security and storage services, and cloud-driven platforms. Raya Data Center operates 3 fully-redundant data center facilities in Egypt featuring the highest professional standards ISO 27001, ISO 20000, ISO 9001, ISO 22301, and OHSAS 18001. Reem was instrumental in the commercialization of the data center by determining the “go to market” service model, market positioning and sales strategies.