The General Authority of Investment and Free Zones (GAFI), Misr Investment and Development (MID) Company, and Maxim Investment Group are set to inaugurate Egypt’s inaugural healthcare resort, with an EGP 1.5 billion investment. They have reached an agreement to establish the groundbreaking ‘Naya Health Resort’ in Giza governorate.
The agreement outlines MAXIM’s responsibility to develop, manage, and operate the investment zone, which spans 40 feddans and falls under GAFI’s jurisdiction. Naya Health Resort is pioneering the integration of healthcare and hospitality services within a single destination, aiming to boost medical tourism in Egypt and align with the government’s healthcare sector development plan.
The CEO of GAFI, Hossam Heiba, expressed his confidence that the project would generate over 4,500 employment opportunities and position the area as a multi-purpose hub encompassing medical, tourism, service, craft, and commercial activities. He emphasized the project’s significant contribution to the local economy and the country’s gross domestic product. He remarked on the successful partnership between the government and the private sector, vowing GAFI’s continuous support through various means, including zone management, maintenance, and investment promotion.
The investment zone in Al-Saff showcases a distinctive architectural style, accentuated by a Nile marina that facilitates transportation. Its strategic location, situated 65 kilometers south of Cairo along the Cairo-Upper Egypt road, adds to its appeal.
The Chairperson and Managing Director of MID, Walid El-Rashid, stressed the importance of craft activities within the zone. He highlighted the utilization of Giza’s expertise in handicrafts and heritage industries, particularly in villages like Kerdasa and Al-Haraneya, to promote regional tourism.
Mohamed Karar, Chairperson and Managing Director of Maxim Investment Group, emphasized the pioneering nature of the project in Egypt. He outlined plans to offer various medical specialties and attract top doctors from around the world, positioning the resort as a global destination for medical tourism. This, in turn, would generate sustainable foreign exchange income and provide employment opportunities for hundreds of healthcare professionals.
The resort aims to offer comprehensive activities catering to both domestic and international visitors, prioritizing their physical and mental well-being while adhering to the highest service and hospitality standards. Taking advantage of the zone’s strategic location, the resort plans to provide river and land transportation services, as well as amphibious aviation. Facilities within the resort will include clinics, laboratories, cosmetic clinics, accommodation options, restaurants, and spaces for events and workshops.
Karar underscored the partnership between Maxim Group and GAFI, aligning with Maxim’s strategy of diversification and development across sectors such as hospitality, healthcare, real estate, and commerce. The focus remains on exploring diverse investment opportunities and venturing into new fields to strengthen the group’s overall investments, all in line with the group’s vision of building a diverse and sustainable portfolio that fulfills environmental, economic, and social responsibilities.
The contract stipulates that Maxim Group will develop, manage, and operate the investment zone in Al-Saff, Giza, which is affiliated with GAFI. The zone, which spans 40 feddans, will be transformed into ‘Naya Health Resort’, Egypt’s first resort that integrates healthcare and hospitality services in one place. The resort aims to promote medical tourism in Egypt, in line with the state’s plan to develop the healthcare sector.
Heiba said that the project will generate over 4,500 job opportunities and leverage the area as a hub for various activities, such as medical, tourism, service, craft, and commercial. He added that the project will contribute significantly to the local economy and the gross domestic product.
He also said that the project is a successful model of collaboration between the government and the private sector and that GAFI will continue to support the private sector through various means, such as managing and operating zones, maintaining them, and promoting investment opportunities.
The investment zone in Al-Saff has a unique architectural style, featuring a Nile marina that facilitates transportation. Its strategic location, 65 kilometers south of Cairo on the Cairo-Upper Egypt road, adds to its appeal.
Chairperson and Managing Director of MID, Walid El-Rashid, emphasized that craft activities will be a major component of the zone’s activities. He said that this would capitalize on Giza’s expertise in handicrafts and heritage industries, especially in villages like Kerdasa and Al-Haraneya, and promote tourism in Giza.
He highlighted that the project is the first of its kind in Egypt; as it will offer various medical specialties and hosting top doctors from around the world. He said that this will make the project a global destination for medical tourism, generating sustainable foreign exchange income and employing hundreds of healthcare professionals.
The resort is expected to offer comprehensive activities for both Egyptian and international visitors, enhancing their physical and mental well-being while adhering to the highest service and hospitality standards. The resort plans to utilize the strategic location of the zone to provide river and land transportation services, as well as amphibious aviation. It also will include various medical facilities, such as clinics, laboratories, and cosmetic clinics, as well as accommodation facilities, restaurants, and spaces for events and workshops.
Karar stated that the partnership between Maxim Group and GAFI aligns with Maxim’s strategy of continuous diversification and development in its investment projects across various sectors, such as hospitality, healthcare, real estate, and commerce. He said that the focus is on exploring diverse investment opportunities and entering new fields to strengthen the group’s overall investments, in line with the group’s vision to build and develop a diverse and sustainable portfolio that serves the group’s environmental, economic, and social responsibilities.
