Forbes Middle East has revealed the twelfth edition of its flagship Global Meets Local ranking, spotlighting the regional heads of the top multinational corporations that have expertly steered the distinctive MENA business environment and left a lasting impact on the region’s economic transformation and global integration.
The 2024 ranking features 104 outstanding executives leading the regional offices of 100 Forbes Global 2000 companies. The listees hail from 40 different nationalities. Lebanon tops the ranking with 12 executives, followed by India with eight, and the U.K. and France with seven each.
Among the 100 companies, 55% are based in the U.S., with the remainder spread across 15 other countries. These companies span 30 sectors, illustrating the pivotal role that multinational corporations play in diversifying the region’s economies. The technology sector leads with 19 entries, followed by nine pharmaceutical companies and seven automotive firms. Six different sectors are alone represented in the top 10.
Targeting women specifically, Oracle’s Leopoldo Boado Lama and Nick Redshaw launched the ‘sAIdaty’ initiative in January, in partnership with the Dubai Business Women Council, to enhance AI skills among women.
Forbes Middle East analyzed the 2024 Forbes Global 2000 list to compile this list, focusing on companies with significant operations in the MENA region. The top-ranking executives from their regional headquarters were then evaluated based on factors such as the impact and scope of their role, sustainability and CSR initiatives, business size, personal achievements, and public recognition.
Samer Abu-Ltaif, Microsoft’s Corporate Vice President & President – Central & Eastern Europe, Middle East & Africa, secured the coveted top spot. In April 2024, Microsoft announced a $1.5 billion investment into Abu Dhabi’s G42, with plans to establish a $1 billion fund for developers to boost AI skills in the region. Andrew Torre, Regional President, Central and Eastern Europe, Middle East and Africa for Visa, and Dimitrios Dosis, President—Eastern Europe, Middle East & Africa (EEMEA) at Mastercard, round up the top three entries..
Investments in accessible education have gained traction and become a central focus among the executives featured in this year’s ranking. In 2023, Yasser Abdul Malak launched Nestlé Middle East’s Nestlé Academy as part of a $1.9 billion initiative to empower Saudi talent, aligning with Saudi’s Vision 2030. Similarly, Intel Corp’s Taha Khalifa introduced Intel Corp’s digital literacy program, Intel Skills for Innovation, across the Middle East.
Beyond education, several companies have been accelerating digital transformation in the region through significant projects and initiatives. For instance, in March 2024, IBM announced a plan to invest over $200 million in talent and infrastructure for a new IBM software lab in Riyadh. In May 2024, Google rolled out new AI Gemini models and other features, introducing the advanced Arabic version of Gemini Advanced.
