Emirates, the world’s largest international airline, has officially launched its Emirates World store in Cairo, marking a significant milestone in the airline’s global retail expansion. The opening of this new store strengthens Emirates’ refreshed travel retail concept, elevating the customer experience through immersive product showcases, advanced technologies, and expert travel consultancy.
Located in the luxurious 5A WaterWay in Cairo, the Emirates World store was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, and Adil Al Ghaith, Senior Vice President of Commercial Operations, Centre. The ceremony brought together H.E. Mariam Al Kaabi, UAE Ambassador to Egypt, Pilot Montaser Mana, Deputy Minister of Civil Aviation of Egypt, and Amr Kady, CEO of the Egypt Tourism Authority, along with other distinguished guests, trade, and media partners.
Adnan Kazim commented on the significance of the opening, stating, “This year marks our fourth decade of operations. Egypt was one of the first five destinations we launched, and we are proud to further enhance our offering for customers with the opening of Emirates World in Cairo.”
Kazim emphasized that the Emirates World store concept aligns with the airline’s “Fly Better” promise, offering an elevated level of hospitality alongside smart and efficient technologies, interactive product displays, and expert support. “We will continue to roll out Emirates World concept stores in Africa and across our network to connect more deeply with our customers,” he added.
An Immersive Experience for Travelers
Spanning 332 square meters, Emirates World Cairo brings the airline’s renowned products and services closer to customers in the city. The store features an open-plan, lounge-like design with a light, airy color palette, closely resembling the airline’s signature in-flight experience. Key highlights include a full-size replica of the iconic Emirates A380 Onboard Lounge and a display of the luxurious First Class suite.
Nine customer service counters are staffed by expert consultants, offering a range of services such as travel itinerary planning, reservations, ticketing, and general inquiries. The store also integrates smart technologies, including a “selfie mirror” that allows customers to take photos against scenic destination backdrops, and self-service kiosks to reduce wait times and streamline service.
