Cairo started the 2nd edition of the “She Works Wonders” program, co-sponsored by the Ministries of Higher Education and Scientific Research, Planning and Economic Development, and the National Council for Women, and financed by the PepsiCo Foundation.

It intends to enhance the participation of women in traditionally male-dominated fields such as sales, operations, and manufacturing, as well as technology, which was introduced this year in collaboration with key partner Vodafone Egypt.

Through collaborations with private sector enterprises and civil society organizations, this edition aims to increase the value delivered to participants and provide additional job prospects for them.

A notable presence of representatives from the business community, public leaders, and media representatives attended the occasion.

The goal for this edition is to increase the number of beneficiaries by 100%, representing 1,200 participants, which is double the target for the first edition.

It also aims to give countless training and job possibilities through new collaborations added to the program for the first time with various private sector organizations, the government sector, and civil society organizations.

Mohamed Shelbaya, CEO of PepsiCo North Africa, expressed delight over the launch of the second edition of the “She Works Wonders” Programme, which is a testament to the tremendous success achieved during the first edition.

“The second edition of the ‘She Works Wonders’ programme comes in line with our commitment to empowering women by developing their skills and expanding their employment options while ensuring equal opportunities for employment across sectors and fields that have traditionally been male-dominated,” Shelbaya said.

He further emphasized that PepsiCo Egypt, in this edition, has fostered numerous partnerships, for the first time, with various private and government sector and civil society institutions with the aim of achieving a deeper positive impact on the participants. In addition to providing the largest number of training and employment opportunities for girls.

Eugene Willemsen, CEO of PepsiCo Africa, Middle East, and South Asia, stated, “Women empowerment is the cornerstone for a prosperous and sustainable society. At PepsiCo, we firmly believe that empowering women is not limited to our workplace but extends to the communities we serve.

With the second edition of the ‘She Works Wonders’ program, we are taking bold strides towards making a tangible difference in the lives of women by providing them with the necessary tools, resources, and support to overcome barriers and achieve their full potential.

Through the power of public-private partnerships and local collaborations, we will together empower women, ignite their untapped potential, and create a future where every woman has the freedom to dream, achieve, and lead.”

C.D. Glin, President of the PepsiCo Foundation and Global Head of Philanthropy for PepsiCo said “The PepsiCo Foundation values and recognizes the impact women have in our communities and their ability to create positive change for their families, friends, local businesses and the world around them.

Through the “She Works Wonders” program in partnership with INJAZ Egypt, we are working to ensure young Egyptian women have equal access to corporate employment opportunities by providing the training; education and mentorship they need to succeed in their careers and achieve financial stability.

In the first year, the programme had an incredible impact on 600 women and proved the power of investing in young women who are committed to investing in themselves.

We are proud to be a part of their career journey and to provide equitable access to economic opportunities for young women across the globe. I look forward to doubling this impact in our next chapter.”

“The ‘She Works Wonders’ program significantly contributes to driving girls’ ambitions forward and achieving their future career dreams,” Dina El Mofty, Founder & Chairman of INJAZ Egypt, said.

“Through this program, we aim to empower and develop the capabilities of fresh female graduates. We have full confidence in the abilities of these young women to surpass in professional tasks and make a significant contribution across various fields, ultimately uplifting Egyptian society and families.

INJAZ Egypt Foundation was established with the purpose of empowering Egyptian youth, nurturing their skills, and preparing them to be the driving force for Egypt’s prosperity.” El Mofty added.

“The second edition of the ‘She Works Wonders’ program aims to enhance the value offered to the participants and provide greater employment opportunities, particularly in sectors with low female representation,” Ayman Essam, Vodafone Egypt’s External Affairs &Legal Director, said. “Through participating in the ‘She Works Wonders’ program, Vodafone Egypt to reinforce the “Technology track” through practical training,” Ayman added:

“We also aim to offer internships for 50 participants in technology-related positions and sales roles within the company to accelerate their professional and academic development.

In fact, the program comes in line with Vodafone Egypt’s vision and belief in the significant and essential role of women in societal and economic growth.

We affirm our commitment to enhancing our role in the job market, enabling women to obtain meaningful and sustainable employment opportunities, and providing the necessary tools and support to help them achieve their goals,” Essam explained.