B.TECH, Egypt’s leading integrated omnichannel retailer and consumer finance platform, inked a memorandum of understanding (MoU) with Carerha, a leading Ed-Tech platform that empowers women economically and fosters inclusive workplaces, to activate a strategic partnership between both parties to provide the necessary support to empower women, especially in the field of Information and Communication Technology (ICT) and entrepreneurship.
The memorandum of understanding was signed by Mohamed Khattab, Executive Vice President of b_labs and Digital Commerce at B.TECH, and Jessie Radwan, CEO of Carerha, in the presence of the leadership team of both companies including Ahmed Elmenshawy, Digital Commerce Senior Director at B.TECH, Sally Gaser, Head of Agile at b_labs, and Shaimaa Abdelmoneim, Head of Strategy & Growth at Carerha.
The MoU comes within the framework of B.TECH’s sustainable vision to nurture women’s roles and promote gender equality in the workplace, by providing several women in Cairo, Alexandria, and Assiut, with the needed technical skills to actively participate in diversified work fields, notably ICT and entrepreneurship under B.TECH’s role as the qualification and employment partner for Carerha’s “Tech Her Up” program.
As an extension of this role, B.TECH will pass on its expertise in the field of e-commerce to the program’s participants by providing various workshops during the training period, in addition to giving its consultation in curating the program’s curriculum. This partnership will guarantee priority for B.TECH in employing programs’ graduates, which ensures achieving one of the company’s strategic goals of creating a positive and sustainable impact on Egypt’s wheel of community development.
The MoU comes as an extension of the successful strategic partnership between B.TECH and Carerha, as B.TECH was the gold sponsor of Carerha Summit 2023, which was held last October under the slogan “Relaunch Her,” as the first professional summit for women in the Middle East and North Africa region, to enhance work-life balance and create diversity and inclusion in the workplace. The summit was attended by 5,000 people, with a segmented theme focused on women in the field of technology, entrepreneurship, work-life balance, the ability to maintain emotional stability amidst work stress, and workforce trends in 2023 in general.
