L’azurde Jewelry plans to re-enter the Gulf and North African markets in 2025 after a four-year hiatus due to the COVID-19 pandemic. According to CEO Ihab Ibrahim, the company currently produces an average of 7 tons of gold annually and is aiming to increase its production by 10% to 15% per year, with the addition of a new production line in 2025.
As of now, L’azurde holds a 50% share of Egypt’s gold market. The company also intends to expand its export volume, with an annual target of 1.2 tons of gold. These efforts align with the company’s strategy to regain its international presence after the pandemic-related setbacks.
L’azurde Egypt will also launch a new production line in 2025, aiming to boost its production by 10% to 15% annually, according to CEO Ihab Ibrahim in an interview with Asharq Business.
Further, subsidiary of L’azurde Company for Jewelry, which is listed on the Saudi Exchange (Tadawul), L’azurde Egypt’s expansion plans reflect its commitment to growth and regional market reach.
