Cairo Festival City Mall, owned and operated by Al Futtaim Group, the owner of Cairo Festival City brand, announced its ongoing partnership with Misr El Kheir Foundation for the fifth consecutive year. Together, both entities aim to assist in the release of indebted mothers.
This significant collaboration comes in line with CFC Mall’s social responsibility platform, Festival Cares, which aims to make a positive impact on people’s lives, as the ongoing collaboration with Misr El Kheir Foundation is an exemplary model of community involvement between the private sector and NGOs, working together to achieve community development goals.
Heba Abdallah, Head of Marketing at Al Futtaim stated: “Through our continuous and successful collaboration with Misr El Kheir over the past five years, we have settled outstanding debts for more than 100 mothers facing financial hardship. Recognizing mothers as the cornerstone of society, and nurturing future generations, we believe in the importance of supporting families for a stronger social fabric.”
Heba Abdallah also emphasized the importance of CFC Mall’s commitment to alleviating the challenges faced by vulnerable groups, to support economic and community development initiatives.
Dr. Hanan El Derbashy, Executive Director at Misr El-Kheir Foundation said “The sector not only works to help the indebted but also provides integrated services to the beneficiaries through the various sectors of the institution such as health, educational, and other humanitarian and development services provided by the foundation, as well as legal and financial awareness campaigns carried out throughout the year within the communities in cooperation with the foundation’s strategic associations within the governorates aiming to help up to 5,000 females and males in debtors during the current year.
El Derbashy added that the benefactor can allocate their donation to indebted people when going to one of the outlets of Misr El-Kheir Foundation to donate. The Foundation has concluded several agreements with many relevant authorities intending to raise legal awareness of the issue of fines and its social and economic dimensions, such as the National Council for Women and several Egyptian universities.
The facilitators have also trained community education schools to raise legal awareness to reach as many eligible persons as possible, under the supervision of the Ministry of Social Solidarity and the National Committee of Debtors, Within the framework of the National Alliance for Community Development Action.
Cairo Festival City Mall is committed to supporting the community and has collaborated with several NGOs. It has worked closely with organizations such as the Egyptian Food Bank, Dar El Orman, Resala Foundation, and Magdi Yacoub Foundation to make a positive impact.
Through annual initiatives and multiple projects, it provided food essentials, supported literacy programs, renovated houses, distributed calves during Eid, and collected donations for heart patients.
Cairo Festival City Mall is dedicated to giving back to the community through its ongoing efforts to address various social challenges and improve the lives of those in need.
