TPAY, the leading payment provider for the Middle East, Türkiye, and Africa (META), today announces, through its partnership with Bango and Etisalat Egypt, the launch of Direct Carrier Billing (DCB) with Google for over 30 million subscribers. The collaboration will create an easier experience for Android users to purchase apps, games, and digital content on their devices on Google Play.
This partnership provides Etisalat customers the ability to pay for in-app purchases and services subscriptions through their mobile number (Direct Carrier Billing), bringing Google Play Store’s content within reach of more than 60% of Egypt’s population who do not have access to traditional payment methods (e.g. credit/debit cards). This launch reinforces TPAY’s mission to accept online payments easily and securely within the META region and facilitate fast and smooth cross-border settlements.
With the introduction of Direct Carrier Billing (DCB) with Google, customers can now perform any online purchase transaction through the Google Play Store by paying for their purchases via their mobile phone balance without the need of using their credit cards.
The Google Play store is the official application store for Android smartphones and tablets. Google makes software applications, music, movies, and books available for purchase and download through the store. Google Play store, which comes pre-installed on Android devices, allows users to purchase, download and install applications from Google and third-party developers.
