In a move underscoring Banque Misr’s growing role as a driver of social and economic transformation in Egypt, Fatma El-Goully, the bank’s Chief Corporate Communication Officer, signed a series of agreements this week with Egypt’s Ministry of Youth and Sports and several of the country’s leading athletic federations.
The signing ceremony, held in Cairo and attended by Minister of Youth and Sports Dr. Ashraf Sobhy and Banque Misr Chairman Hisham Okasha, marks a new phase in the bank’s long-term strategy to align its community investments with national development priorities—particularly in youth empowerment, sustainable infrastructure, and inclusive sports advancement.
Signing with Purpose
El-Goully, who signed on behalf of Banque Misr, formalized cooperation agreements with the Egyptian Tennis Federation, the Volleyball Federation, the Sailing and Water Skiing Federation, and the Egyptian Paralympic Committee. The agreements include financial and logistical support for athletes competing in Paris 2024 Olympic qualifiers and for Paralympians preparing for the Los Angeles 2028 Paralympic Games.
She also signed a key protocol with the Ministry of Youth and Sports to establish Banque Misr branches within youth centers across the country under usufruct agreements. These branches will offer full banking services while contributing to the operational sustainability of local sports infrastructure.
A Communications Executive with a Development Mandate
Banque Misr’s corporate action increasingly intersects with Egypt’s Vision 2030 agenda and the UN Sustainable Development Goals, particularly in the areas of youth development, gender inclusion, and environmental sustainability.
Investing in Egypt’s Sports Future
Minister Sobhy praised the bank’s involvement, calling it “a model of purposeful private sector engagement.” He emphasized that Egypt’s sports sector, particularly in the Olympic and Paralympic domains, requires both public funding and private sector agility to meet global standards.
“El-Goully’s leadership and Banque Misr’s commitment reflect the kind of institutional partnership needed to elevate Egypt’s sporting profile on the international stage,” Sobhy said.
The agreements also signal a broader trend: the increasing role of Egypt’s financial institutions in directly supporting non-financial sectors through impact-driven investment strategies. Under El-Goully’s stewardship, Banque Misr is not only reshaping expectations for corporate citizenship—it is setting a new benchmark for how banks can help deliver national transformation.
