Egyptian startup Mira Cosmetics secured investments worth $200,000 from “Wingoo Investment and Technology.
The young entrepreneur Amira Dawood-CEO and founder of Mira Cosmetics and Skincare- decided to establish a local brand of high-quality beauty products at affordable prices by 2023 end. She is planning to launch the production throughout 2024. She also expects to reach a customer base of 100,000 clients by the end of 2024.
However, her current focus is not only to attract investments. She rather aims to build a strong Egyptian brand and foster a loyal customer base. This will, at a later stage, support the expansion and growth of her brand.
Despite the intense market competition, exceptional quality and affordable pricing, however, are the competitive edge of her brand identity.
The brand’s products will be available online through its website, planning to establish retail outlets, ensuring that customers have the option to purchase or try products before making a final decision.
On the other hand, Wingoo’s CEO, Ahmed Al-Shehabi, expressed his confidence in the quality of Egyptian products and their potential to globally compete. This belief has driven his investment in “Mira” Cosmetics and Skincare.
He noted that “Mira” Cosmetics and Skincare is aiming to expand its presence and enter new markets within the next three years, beyond Egypt, the UAE, and Saudi Arabia, in line with their strategic plans of expansion and growth.
