The sixth edition of Turathna kicks off today, at the Egypt International Exhibition Center. The exhibition is under the patronage of President Abdel Fattah Al-Sisi. .In this regard, MSMEDA CEO, Basel Rahmy emphasized the importance of collaboration between ministries, universities, and partner organizations to provide holistic support to artisans.
Empowering Female Artisans and Entrepreneurs
One of the main goals of Turathna is to empower female artisans, particularly those from underserved regions like Upper Egypt and the border governorates. Rahmy highlighted the involvement of international organizations such as the Spanish Agency for International Development Cooperation (AECID) and the UNIDO-led Rabeha Women’s Economic Empowerment Project. These organizations aim to strengthen women’s production clusters and improve access to local and international markets.
Collaboration Across Ministries to Support Women’s Businesses
Key ministries are actively involved in the exhibition, ensuring it meets the needs of women entrepreneurs. These include the Ministry of Social Solidarity, Ministry of Planning and Economic Development, Ministry of International Cooperation, and Ministry of Youth and Sports. Their efforts aim to raise awareness about government services available to small business owners, particularly women, and to encourage young people to start their own businesses.
Notable participants include the Chamber of Woodworking and Furniture Industries and universities that promote artistic creativity. A special pavilion will showcase products from Egypt’s refugee communities, in collaboration with the International Labour Organization, offering a platform for female refugees to display their skills.
Celebrating Female Artisans Across Egypt
The exhibition will run from December 12 to December 21, 2024, and will celebrate the work of women across Egypt. Artisans from Halayeb and Shalateen, as well as those supported by the National Council for Women, will have the opportunity to present their creations. Initiatives like the Women Entrepreneurs Support Project and the Hayah Karima Foundation will also play a role in promoting women’s involvement in the handicraft industry.
