Mastercard and Women Choice have expanded their partnership to launch two programs – ImpactHer and EmpowerHer – to support women entrepreneurs grow their businesses and create jobs across the Middle East and Africa.
Women Choice – an international organization dedicated to advancing women’s personal and professional development – launched the pilot cohort in 2023. The next cohorts will be participating in the new programs this year and will aim to impact 50,000 women.
Mastercard has been at the forefront of providing women with access to digital tools, training to help them start and grow their businesses, creating mentorship and networking platforms, and working with employers to create more jobs for women.
The collaboration with Women Choice is a step further in reinforcing their joint commitment to empowering female-led businesses with resources and growth opportunities with a goal of providing 1 million employment opportunities for women by 2030.
These programs will offer comprehensive support via training sessions and mentorship for women entrepreneurs and help them create employment opportunities for other women in their chosen fields.
Globally, 15,000 women are already part of the Women Choice network and have participated in 100+ accelerator programs and conferences organized in recent years.
