Valu, MENA’s leading universal financial technology powerhouse, announced its partnership with Forset Hayah Foundation, the first non-profit charity organization in Egypt and Africa specializing in treating rare medical conditions among children.
The partnership is targeting raising money for the treatment of children with spinal muscular atrophy (SMA) during 2024.
This collaboration enables users of Valu to participate in supporting Forset Hayah’s mission. During the holy month of Ramadan, the partnership entailed a donation of EGP 20 with every transaction that has been made using Valu to the foundation to help save the lives of 10 children struggling with SMA who require a large sum of funds for treatment.
Through the campaign, Valu didn’t just raise awareness about social initiatives targeting children in need but also integrated its stakeholders and clients into its CSR initiatives by streamlining the donation process and making it more accessible to individuals who wish to support the cause and help save children’s lives.
