Giift, a global leader in loyalty and rewards technology, and Geidea, a prominent international financial technology company, announced a strategic partnership to offer an integrated digital solution to merchants in Egypt, combining a solid loyalty program with a widely accessible payment platform.
Through this partnership, Geidea will integrate Giift’s Loyalty Business Management System (LBMS) and Giift Merchant Rewards platform (GiiftBox) to offer comprehensive loyalty programs to its vast network of merchants.
This collaboration aims to empower merchants with a B2B2C loyalty platform, enabling them to seamlessly create, manage, and distribute engaging customised offers to their customer base. Moreover, GiiftMarketplace will be incorporated into Geidea’s market-leading platform, providing customers with diverse redemption options, including Geidea bill payment and top-up services.
The combination of Giift’s robust platform and Geidea’s strong market presence promises to transform the loyalty program landscape in Egypt. Furthermore, this collaboration is set to extend beyond Egypt, with plans to leverage this solution in other Middle Eastern markets, such as the United Arab Emirates and the Kingdom of Saudi Arabia.
