Collaboration Between Etisalat Egypt by e&, Banque Misr, and Amazon
Amazon Payment Services has been named the official payment service provider for Etisalat Egypt by e&, with Banque Misr as the online payments acquirer, according to the “Zawya” website.
Through this collaboration, Amazon Payment Services brings a reliable, safe, and simple checkout experience for Etisalat by e& Egypt customers paying for invoices across billing, subscription, and device purchases on its digital payment platform.
Etisalat Egypt by e& customers will also have the option of paying by instalments, thanks to Amazon Payment Services’ tie-up with 10 banks in Egypt, including Banque Misr.
A signing ceremony was held in Cairo and attended by company representatives and distinguished leaders, including Hazem Metwally, CEO of Etisalat Egypt by e&; Akef El-Maghrabi, Deputy Chairman of Banque Misr; Peter George, Managing Director for Amazon Payment Services in the Middle East and North Africa (MENA); and Omar Elsahy, General Manager of Amazon Egypt.
This collaboration with Etisalat Egypt by e& is a demonstration of Amazon Payment Services’ leading position in Egypt to continuously build partnerships and launch initiatives, contributing to digital payment adoption in line with the government’s efforts.
Another strategic partnership is the collaboration with valU, one of Egypt’s leading consumer financing providers, that enables Amazon Payment Services to offer customers the ability to finance their purchases in Egypt through an installment plan.
Banque Misr is dedicated to building partnerships and launching initiatives to provide services that incentivize the adoption of its various digital payment methods, helping to meet the requirements of different segments of the population. This is driven by the knowledge that the shift away from a cash-first culture to a cashless society demands companies to combine forces to incentivize customers to transact digitally. Banque Misr also strives to utilize the full range of technological means in line with Egypt’s digital transformation plan to support financial inclusion efforts.
