As part of its ongoing commitment to social responsibility and human development, United Media Services (UMS) has launched a national road safety awareness campaign aimed at reducing traffic accidents and saving lives.
The campaign seeks to promote adherence to traffic laws and highlight the devastating human and financial costs of road accidents. It also focuses on fostering a culture of safe driving, encouraging responsible behavior among all road users.
Through its diverse media platforms and in collaboration with civil society organizations and governmental institutions, UMS will disseminate key safety messages to the public, emphasizing:
- The importance of following traffic rules
- Dangers of reckless driving and speeding
- Benefits of adopting positive road behavior
- Real-life stories and statistics to raise awareness
United Media Services affirmed that preserving lives and enhancing public awareness is central to its mission, and that the campaign reflects its belief in the media’s power to drive positive change in society.
