In a stirring tribute to cultural storytelling and the enduring power of Arab media, United Media Services (UMS) has extended its deepest congratulations to the iconic Esaad Younes and the entire creative team behind Sahibat Al Saada for winning Best Cultural Program at the 2025 Arab Media Awards.
The accolade, one of the most prestigious in the region’s media calendar, underscores the program’s lasting influence on Arab culture, and reaffirms its role as a vital platform for creative expression, heritage preservation, and intergenerational dialogue.
Trailblazer in Arab Cultural Media
Launched with a vision to reconnect viewers with the roots and rhythms of Arab identity, Sahibat Al Saada (The Lady of Happiness)—has evolved into more than a T.V. Show.
Fronted by the incomparable Esaad Younes—actress, producer, and media visionary—the show presents a rare blend of substance and style. It brings together artists, thinkers, musicians, and public figures in conversations that are both heartfelt and historically grounded, offering a narrative tapestry that celebrates the rich mosaic of Arab creativity.
From reviving forgotten anthems to honoring living legends and nurturing emerging voices, Sahibat Al Saada serves as a cultural bridge—connecting the past to the present and amplifying the stories that too often go untold.
Recognition Rooted in Passion and Purpose
In its official statement, United Media Services praised the achievement as “a renewed testament to the program’s impact on the Arab cultural and media landscape.” The organization highlighted the “dedication, artistry, and authenticity” that define every episode, lauding the production team for their “unwavering commitment to excellence, crafted with love and delivered with integrity.”
This recognition is not just a reflection of technical brilliance—it is a celebration of vision. At a time when content is often fleeting, Sahibat Al Saada endures because it resonates. Its stories linger, not just in the mind but in the soul of a region searching for meaning amid a rapidly shifting media ecosystem.
A Win That Echoes Across the Arab World
The 2025 Arab Media Award for Best Cultural Program arrives at a moment of introspection for the region’s media industry. As audiences navigate a sea of digital disruption, sensationalism, and ephemeral trends, the success of Sahibat Al Saada sends a resounding message: content with cultural depth and human connection still matters—and it thrives.
UMS concluded its tribute with a message that reflects the sentiment of millions:
“A thousand congratulations… and wishes for continued brilliance and success.”
In honoring this extraordinary team, the Arab Media Awards have spotlighted not just a program, but a philosophy: that storytelling rooted in authenticity, crafted with care, and driven by love for culture will always find its audience.
