The Treasures exhibition, showcasing handcrafted and heritage products, is drawing an impressive crowd of local and international visitors at Hurghada’s seaside promenade. Running until December 31, 2024, the event has quickly become one of the region’s leading cultural and tourism highlights.
A Showcase of Egyptian Craftsmanship
With over 120 exhibitors from across the Red Sea Governorate, as well as notable participation from Sohag and Fayoum, the exhibition presents a blend of traditional and contemporary craftsmanship. The displays include a wide array of handcrafted goods such as kilim rugs, tulle embroidery, pottery, leather products, textiles, and handmade accessories. Additionally, rare handicrafts like traditional pottery and folk art are prominently featured, offering a unique window into Egypt’s rich cultural heritage.
Boosting Cultural Tourism
Omar Al-Amin, Deputy Director of the Ministry of Social Solidarity in the Red Sea, emphasized the exhibition’s role in advancing cultural tourism and supporting Egyptian artisans. He pointed out that Treasures is not just a marketplace, but a vibrant cultural festival that brings Egypt’s heritage to life. “This event showcases the diverse facets of Egyptian identity, from ancient times to modern-day craftsmanship. It is a platform for Egyptian artisans to present their work and interact with a global audience, bridging cultures through the art of handcrafts,” he said.
Al-Amin also highlighted the event’s significance as part of a broader initiative by Egypt’s Ministry of Social Solidarity, aimed at supporting local artisans and expanding the reach of handmade goods in the global market. With collaborations involving the local chamber of commerce, the National Council for Women, and other government and civil society entities, the exhibition provides artisans with valuable exposure, helping to foster growth in Egypt’s artisan sector.
Interactive Engagement with Local Artisans
Visitors are not just passive observers at Treasures—they have the opportunity to engage directly with the artisans, learning about their craftsmanship and techniques. This interactive experience adds an essential educational component to the cultural tourism offering in Hurghada. Guests can observe firsthand how traditional Egyptian crafts are made, offering a deeper understanding of the skills and traditions that have been passed down through generations.
Empowering Women in Craftsmanship
Dr. Marwa Hamdy, Chair of the National Council for Women in the Red Sea, praised the prominent role women play in the exhibition, with many of the featured products being created by female artisans. “The exhibition is a vital platform for empowering women, as many of the showcased items are the result of their skill and creativity. This is not just an event about showcasing crafts—it is about recognizing women’s contributions to preserving Egypt’s cultural heritage,” she explained.
The Rise of Hurghada as a Cultural Destination
Engineer Antonios Salah, Deputy Director of the Red Sea Chamber of Commerce, underscored the exhibition’s potential to position Hurghada not only as a seaside tourist destination but also as a growing cultural hub. “Hurghada has the opportunity to become a focal point for tourists seeking an authentic cultural experience,” Salah said. “In addition to its renowned beaches, the city can also attract visitors interested in Egypt’s rich craft traditions. Treasures is a testament to how cultural tourism can flourish here.”
A Strategic Step Toward Economic and Cultural Empowerment
As Treasures continues to captivate both local and international visitors, it represents a significant step toward empowering Egypt’s artisans, boosting local economies, and supporting cultural tourism. By highlighting Egypt’s traditional craftsmanship, the exhibition offers a compelling reason for tourists to visit Hurghada, while also providing much-needed exposure for small-scale artisans. Ultimately, Treasures serves as both a celebration of Egypt’s cultural wealth and a platform for sustainable economic growth within the artisan sector.
