The Top 50 Women Forum dedicated a specialized session at the 4th Egyptian Women Summit to explore the art of influence and building personal and corporate brands. Organized in collaboration with Nile University, under the auspices of Prime Minister Dr. Mostafa Madbouly, and in partnership with the National Council for Women and the Small, Micro, and Medium Enterprises Development Agency, the session aimed to empower women and youth to navigate the dynamic world of professional influence.
Leading Women Share Insights on Influence and Branding
The session brought together prominent women leaders in corporate communications, marketing, and media, including:
- Ghada Gheith, Senior Manager of Corporate Communications & CSR, EBank
- Dr. Nour El Ziny, Head of Financial Inclusion and Corporate Communications, Suez Canal Bank
- Germien Amer, Member of the Arab Journalists Union and Head of Corporate Communications, United Bank
- Mayar Nagib, Head of Media & CSR, Telecom Egypt WE
- Shahenda Helal, External Sales Director, TBS
- Rasha Ghaleb, Head of Marketing & Communications, Abu Auf
The session was moderated by Nermin Abdel Fattah, Co-Founder and Managing Director of Exlnt Communication and the Top 50 Women Forum.
Influence and the Creative Economy
In her keynote, Germien highlighted the pivotal role of modern media platforms—including social media influencers, content creators, and podcasts—in driving the creative economy. She noted that global investments in this sector reached $188 billion in 2025, with projections to surpass $2.5 trillion by 2037.
Amer stressed that continuous learning and professional knowledge are essential for youth success, whether entering the workforce or building sustainable careers. She emphasized that excellence in a competitive job market depends on:
- Clear professional identity
- Continuous self-development
- Strong soft skills such as critical thinking, teamwork, adaptability, and commitment
Digital Communication as a Professional Tool
Amer explained that modern communication tools have evolved, making it critical for youth to master strategic messaging, professional self-expression, and smart digital engagement. A strong digital personal brand can transform online presence into tangible professional opportunities, supporting long-term growth and career success.
Building Brand Ambassadors
The session also examined corporate brand ambassadorship. Amer highlighted that organizations worldwide are increasingly building internal brand ambassador programs to strengthen corporate culture, employee engagement, and brand perception both internally and externally.
The United Bank was recognized as a pioneer, implementing a three-year strategy to develop internal brand ambassadors. The approach combined personal and digital identity building with targeted audience engagement, resulting in measurable outcomes: raising awareness of digital banking products, promoting financial literacy, and encouraging women entrepreneurs through campaigns focused on digital solutions, small business financing, and women-focused banking products.
Innovating with AI in Marketing
A standout initiative shared in the session was the integration of AI-driven digital personas into storytelling campaigns, reflecting the cutting-edge synergy between technology, marketing, and corporate communications in today’s digital economy.
Looking Ahead: Women Leading in Digital Branding
The session concluded with a focus on the future: developing digital identities, fostering continuous innovation, and adopting strategic brand-building practices. Participants emphasized that women leaders are uniquely positioned to leverage influence, technology, and creativity to drive cultural and economic growth in Egypt and beyond.
