Soogny Maak, a Sudan-based company that specializes in transportation solutions, has announced that it aims to attract $1m investments during 2023, as it plans to expand in some countries, led by Egypt, Saudi Arabia, and Ethiopia.
The application for participatory transportation was launched during the in 2021 by the young entrepreneur, Muhammad Ibrahim Al-Fadl, to face the challenges that the Sudanese transportation market suffers from and the lack of an organized or regular transportation network in about 18 Sudanese states.
Muhammad Ibrahim, founder, and CEO of the Soogny Maak application, said that the application allows the user to share the journey that he will take in his car with other users, as the sharing trip allows the driver to add a trip on his way back and forth and share the trip with application users at competitive prices, which contributes to increasing the driver’s income, savings and convenience are also for the users of the application, adding that the application aims to solve most of the problems that all parties to the transportation system in Sudan suffer from and owners of private cars with limited and medium incomes who do not have the opportunity to work with taxi applications for various reasons, including lack of time or to maintain the car or lack of conformity.
The car is subject to the conditions of different taxi applications, which makes the application create a new concept for the interstate transportation and travel market, whether in Sudan or the countries of the Middle East.
In the framework of supporting and empowering women, the application provides a “Princess” service that allows women to use their cars to work in the application to increase income and provides them with the service of accompanying women only to provide more safety.
Ibrahim pointed out that creating a new market requires a lot of time and effort and an enormous and additional amount of marketing and promotion of the service for the new idea to be absorbed among the community, and this is one of the most important difficulties facing the work team.
He added that the application is available in Sudan, targeting expansion in the Egyptian, Saudi, and Ethiopian markets during the next two years, according to their strategic plan to expand and spread.
